At Pooch Partners® ("Pooch Partners®", "we", "us", or "our"), operating the website poochpartners.ca (the "Website"), we are committed to maintaining the confidentiality, security, and accuracy of your personal information.

This Privacy Notice explains how we collect, use, disclose, and protect personal information in compliance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and British Columbia's Personal Information Protection Act - PIPA.

1. Information We Collect

We only collect personal information that is reasonably necessary to fulfill the purposes of providing our services and events, operating our Website, and communicating with you.

Information You Provide Directly

Contact Details: Name, email address, phone number, and physical or mailing address.

Pet Information: Including but not limited to your dog's name, breed, age, health conditions, veterinary contact, behavioural notes, and vaccination history.

Inquiries & Booking Requests: Any details or questions submitted through our online contact or intake forms.

Virtual Consultations & Meetings: Your display name, email, and live video/audio feed when attending virtual sessions or webinars.

Information Collected Automatically

Device & Usage Details: IP address, browser type, operating system, pages viewed, time spent on pages, and referring URLs.

Cookies & Tracking Technologies: Small data files stored on your device that help our site function properly and track analytical trends.

2. Website Analytics (Microsoft Clarity & Google Analytics)

We use third-party analytics tools to understand how visitors engage with our Website, monitor site traffic, and enhance performance and usability.

Microsoft Clarity: We use Microsoft Clarity to understand how you interact with our Website through behavioral metrics, heatmaps, and session replays. This helps us optimize site performance, enhance user experience, and maintain fraud prevention and security. Microsoft Clarity automatically masks sensitive form inputs and personal details before transmission; the only technical identifier transmitted that is considered personal information under privacy law is your IP address. For more details on how Microsoft collects and processes your data, please review the Microsoft Privacy Statement.

Google Analytics: We use Google Analytics to collect aggregate statistical data regarding website traffic, visitor origins, and user interactions. Google Analytics uses cookies to generate insights without identifying individual visitors personally, truncating IP addresses upon collection. To learn how Google handles collected data, visit the Google Privacy & Terms. You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on.

3. How We Use Your Information

We use the information we collect for the following purposes:
Scheduling, administering, and delivering our services and events (both in-person and virtually via video conferencing).

Responding to your questions, contact submissions, and consultation requests.

Sending service updates, confirmations, reminders, and relevant announcements.

Monitoring, maintaining, and improving our Website’s functionality and security.

Complying with legal, regulatory, and insurance obligations.

4. Consent and Withdrawal of Consent

By submitting personal information to us or continuing to browse our Website, you provide implied consent to our collection, use, and disclosure of your information in accordance with this Privacy Notice.

You may withdraw or modify your consent at any time, subject to legal or contractual restrictions and reasonable notice, by contacting us in writing.

Please note:
No Retroactive Effect: Withdrawal of consent takes effect from the date we process your request forward; it does not apply retroactively to information already collected, used, or disclosed while consent was active.

Service Impact: Withdrawing consent may limit or prevent our ability to provide certain services, register you for events, or respond to ongoing inquiries.

Legal Exceptions: In certain circumstances permitted or required by law (such as tax compliance, accounting, or legal and insurance obligations), we may be required to retain specific records even after consent is withdrawn.

5. Disclosure of Personal Information

We do not sell, rent, or trade your personal information. We share information only in limited circumstances:

Service Providers

Trusted third parties who support our technical and business operations, bound by strict confidentiality requirements:

Platform Provider & Support: Our hosting and platform provider supports and manages our online platform (Website and portal); providing this platform support may occasionally involve incidental access to account details, portal data, or form submissions containing personal information.

Video Conferencing (Zoom): For virtual appointments, coaching sessions, or online events, we use Zoom. When participating, your name, email, and live audiovisual transmission are processed by Zoom in accordance with the Zoom Privacy Statement. Virtual sessions are not recorded without your prior notice and consent.

Analytics Providers: Microsoft Clarity and Google Analytics, where the only personal information transmitted is your IP address and associated pseudo-anonymized technical device data.

Veterinary Care: In emergency situations where medical attention is required for your pet.

Legal Requirements: When required or permitted by law, court order, or regulatory authorities.

6. Cookies and Opt-Out

You can set or adjust your web browser settings to refuse cookies or notify you when a cookie is placed. If you choose to disable cookies, some features of the Website may not function as intended, but you will still be able to access general content.

7. Data Retention and Security

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected or to satisfy legal and accounting requirements. We use reasonable administrative, technical, and physical safeguards appropriate to the sensitivity of the information to protect against unauthorized access, loss, alteration, or disclosure.

8. Access and Correction

Under PIPEDA and applicable provincial privacy legislation, you have the right to request access to the personal information we hold about you and to request corrections if you believe the information is inaccurate or incomplete.

9. Contact Us

If you have questions, concerns, or requests regarding this Privacy Notice or how your personal information is handled, please contact our Privacy Officer at [email protected].

10. Privacy Oversight

If our response does not resolve your concern, or if you believe our privacy practices do not comply with applicable British Columbia privacy law, you have the right to contact the Office of the Information and Privacy Commissioner (OIPC) at:
Mailing Address: PO Box 9038 Stn Prov Govt, Victoria, BC V8W 9A4
Location: 4th Floor, 947 Fort Street, Victoria, BC V8V 3K3
Telephone: (250) 387-5629
Toll-Free (Within BC): 1 (800) 663-7867 (Request transfer to 250-387-5629)
Email: [email protected]
Website: www.oipc.bc.ca

Effective Date: October 3, 2026 Last Updated: October 3, 2026